The Eastern Way is the best strategic plan we could ever have. This is our plan of how to go to market.
The Eastern Way is who we are and what we do.
In Patrick Lencioni's best-seller, The Advantage, he makes a compelling case that the "health" of your organization works like a multiplier. In other words, for any given level of strategy, or quality of product or service, you'll go many times further if you have a high performing culture and only a fraction as far if you have a dysfunctional group of people.
What we do is important, who we are and how we do it is critical. The following 28 fundamentals are how we plan to fulfill our purpose of having a positive impact on the lives of others.